Round table with Buck – To measure or not to measure? Find out how Ipsos MORI’s award-winning mental health strategy delivered the Holy Grail of higher usage but lower overall spend on benefits



You commit a lot of time, money, and effort to your benefits and wellbeing. All with the intention of improving the lives of the people in your business. But how do you know it’s working, and if what you’ve delivered is having the desired impact? Which key metrics should you measure to demonstrate success? Equally, which ones are red herrings? And how can the right insight help you shape your benefits and wellbeing strategy for the future? Find out which metrics proved to Ipsos MORI that what they were doing was having the desired impact.

If what gets measured, gets managed, what do you want to measure and manage to really make an impact?

Everyone’s used to seeing the statistics and data available through the platforms you have in place. Benefits platforms access rates. Benefits submissions numbers. But are you looking at the right combination of metrics if current methods of managing them is making no difference?

How do you ensure you’re effectively keeping your fingers on the pulse?

Once you’ve worked out which numbers are important and which aren’t, how often should you measure them? Is there such thing as too often? Or not frequently enough? How do you know you’re striking the right balance?

How can you quantify benefit spend ROI?

The silver bullet. Now we know what to measure and the frequency, how do we build a story around the numbers to guarantee leadership buy in? And what can we learn from best practice case studies from outside the legal sphere?

Client Development
Head of Reward and HR Analytics
Ipsos MORI